Smart+Cool is a smart plug developed by Carrier Air Conditioning’s technology subsidiary, Cortex. It controls appliances, monitors energy consumption, and creates schedules for tech-savvy households.
To introduce Smart+Cool as a smart plug that will be bundled and sold with Carrier’s new air conditioning units, controlled through a mobile application
A mobile app that easily controls appliances connected to Smart+Cool and a marketing website to increase product awareness and serve as an information hub
We created an Ideal Consumer Journey, which starts with the purchase of an air conditioning unit and Smart+Cool bundle, all the way to consumption reports and maintenance reminders.
We deployed, set-up, and managed an open source Marketing Automation platform – Mautic. This allowed us to transform the ideal customer journey into functional decision trees. We also set up lead scoring for various user segments, and connected the proper marketing content.
As an initiative, we proposed initial mockups and animated prototypes, very early in the development process. These early screens, wireframes, and mockups would then serve as the guide for the client’s development team, so that they can develop the ideal features that will be integrated with their hardware device.
We designed and developed the Smart+Cool site in time for the product launch and the Mautic platform deployment. Working alongside Ace Saatchi & Saatchi, we debuted the live app and showed product demos.
Established in Italy in 1831, Generali is one of the largest insurance company in the world. Generali first arrived in Asia in 1975 and is now established in eight markets throughout the region: China, Hong Kong, India, Indonesia, Malaysia, the Philippines, Thailand and Vietnam. Hong Kong is the home of Generali's regional headquarters in Asia.
Generali Asia was looking for a partner to run an Experience Design training for key managers in the Philippines with the hope of increasing their revenue by fully embracing the role of a design-driven & user-centric organization
A 2-day workshop covering high-level human-centric design thinking topics that will introduce key members of the organization to the design thinking framework.